Adopting new technology can come with hesitation—especially in retail, where change affects every store aisle and shopper experience. Electronic Shelf Labels (ESLs) are no exception. Despite their growing adoption, a few lingering myths still hold some retailers back.

For any retailer considering a new tech investment, the first question is often: "What’s the return?" With Electronic Shelf Labels (ESLs), the long-term ROI can be both tangible and transformational.

Retail success hinges on operational efficiency. With tight margins, labor challenges, and rising customer expectations, retailers need tools that drive impact without overloading staff. That’s where Electronic Shelf Labels (ESLs) come in.

In today’s fast-moving retail landscape, brands and store operators are constantly looking for ways to enhance the in-store experience while operating more efficiently. One solution that’s transforming both shopper satisfaction and store performance? Electronic Shelf Labels (ESLs).