Debunked: 6 Common Myths About Electronic Shelf Labels (And the Truth Retailers Should Know)

Adopting new technology can come with hesitation—especially in retail, where change affects every store aisle and shopper experience. Electronic Shelf Labels (ESLs) are no exception. Despite their growing adoption, a few lingering myths still hold some retailers back.

Let’s clear the air. Here are six common myths about ESLs—and the facts that debunk them.

Myth #1: "ESLs Are Too Expensive to Justify"

Truth: While the upfront cost can seem high, the long-term ROI from labor savings, pricing accuracy, and operational efficiency far outweighs the initial investment. ESLs often pay for themselves in under two years.

Myth #2: "They’re Just Digital Price Tags"

Truth: ESLs are much more. From real-time price changes and product info to QR codes, loyalty integrations, and promotional alerts, they offer interactive, data-driven capabilities that paper simply can’t match.

Myth #3: "Implementation Is Too Disruptive"

Truth: Modern ESL rollouts are designed for minimal disruption. With proper planning and vendor support, stores can go live quickly—often overnight!

Myth #4: "They Don’t Improve the Customer Experience"

Truth: ESLs enhance the shopping journey with accurate pricing, helpful info, faster service, and even personalization. Fewer errors and more transparency lead to a smoother, more trustworthy in-store experience.

Myth #5: "The Technology Will Become Obsolete Fast"

Truth: Quality ESLs have long lifespans (often 5-10 years) and receive software updates to stay current. Investing in a proven platform ensures longevity and adaptability as your needs evolve.

Myth #6: "Only Big Chains Can Afford ESLs"

Truth: ESL solutions are now scalable for grocers and retailers of all sizes. Smaller operations are increasingly adopting them to stay competitive, reduce manual tasks, and offer modern experiences.

Final Thought

When it comes to ESLs, the biggest risk may be believing the myths. Retailers who look past the misconceptions and focus on the real-world benefits often find that ESLs are a smart, future-ready investment.