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ProLogic Loyalty Platform now available on DUMAC's RORCv6 POS system

Posted by Regina Crupe on Jul 24, 2017 1:28:00 PM

Grocers using the RORCv6 POS system can now use ProLogic's loyalty and digital marketing platform.

DELRAY BEACH, FL. and EAST SYRACUSE, NY., July 24, 2017 – ProLogic Retail Services, the largest provider of loyalty marketing solutions to independent grocers, and DUMAC Business Systems, Inc., the industry leader in point-of-sale systems, are announcing that ProLogic's loyalty solution is now available for grocers using DUMAC's RORCv6 POS.

ProLogic's technology enables grocers to understand the dynamics of their shoppers, organizing shoppers into key segments including top shoppers, new shoppers, high-potential shoppers and lapsed shoppers. With this information, ProLogic works with retailers to create targeted personalized offers to influence the behavior of individual shoppers and groups of shoppers.

Founded in 1952, DUMAC has been serving the grocery market for more than 40 years. DUMAC solutions are installed and serviced at more than 1,000 independently-owned supermarkets across the United States.

"ProLogic is extremely pleased to partner with DUMAC," said Ross Ely, President and CEO of ProLogic Retail Services. "Independent grocers have been asking us to integrate with DUMAC's RORCv6 POS system and we now have the ability to meet this demand."

"DUMAC looks forward to our partnership with ProLogic," said Phil McCarthy, Partner and Vice President at DUMAC Business Systems, Inc. "We can now offer ProLogic's loyalty capabilities to our customers using DUMAC's RORCv6 POS system. Independents face unique challenges and opportunities, so they want solutions developed with their needs in mind. DUMAC and ProLogic share a rich history of working with independent grocers."

About ProLogic Retail Services

ProLogic Retail Services is the largest provider of loyalty marketing services to independent grocers. Headquartered in Delray Beach, FL, ProLogic has been providing independent grocers with loyalty marketing solutions for over 15 years. ProLogic's loyalty marketing solutions are currently in use at over 1,700 stores in the US and over 300 stores in Japan. Over ten million US households are actively enrolled in ProLogic programs through our retail partners.

For more information on ProLogic, visit

About DUMAC Business Systems

Headquartered in Syracuse, N.Y., since 1952, DUMAC has been in the grocery business for more than 40 years. More than a thousand independently owned supermarkets across the U.S. use POS solutions from DUMAC. DUMAC also sells POS hardware to the hospitality and restaurant markets.


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