--- title: AFS Stores Enhance Checkout Flexibility with rPivot description: Bartlett’s Farm boosts efficiency and customer experience by implementing ESL technology, reducing manual tasks, improving pricing accuracy, and enhancing sustainability. Discover their success with DUMAC’s innovative solution. image: https://blog.dumac.com/hubfs/RPivot%20SCO%20Cluster.jpg --- - Customer Login - [RORC Partner Portal](https://dumac.my.site.com/RORCpartnerportal/s/) - [Contact](https://www.dumac.com/contact-us) How can we help? **Sales & Support: 315-463-1010 [![DUMAC-Logo-Final-4c-notag-1](https://blog.dumac.com/hs-fs/hubfs/DUMAC-Logo-Final-4c-notag-1.png?width=2000&height=293&name=DUMAC-Logo-Final-4c-notag-1.png "DUMAC-Logo-Final-4c-notag-1") ](https://www.dumac.com) x ![AFS Stores Enhance Checkout Flexibility with rPivot](https://blog.dumac.com/hubfs/RPivot%20SCO%20Cluster.jpg) # AFS Stores Enhance Checkout Flexibility with rPivot Posted Feb 18, 2026 9:52:57 AM - [Tweet](https://twitter.com/share) ## Overview Associated Food Stores (AFS), a cooperative serving independent grocers, adopted rPivot to modernize and optimize checkout operations across multiple store locations. As a DUMAC-native solution built on the RORC POS system, rPivot enabled AFS retailers to convert traditional lanes into dual-use checkouts that flex between cashier-operated and self-service modes. The result: smoother traffic flow, smarter labor use, and a consistent customer experience. ## 1. Checkout Flexibility & Availability ![1](https://blog.dumac.com/hs-fs/hubfs/1.jpg?width=897&height=347&name=1.jpg) ### **Before:** Checkout lanes operated in a fixed mode, limiting how many could be used during labor shortages or customer surges. Unmanned lanes sat unused, while active lines grew long. ### **After rPivot:** Stores could switch lanes between manned and self-checkout on demand, keeping more lanes open and better serving customers. - Improved lane utilization, especially during peak hours - Reduced bottlenecks by dynamically adjusting lane types - Gave front-end teams more options without increasing headcount *“Teams aren’t forced to keep a full lane staffed during slow periods, and when traffic spikes, they can bring capacity online quickly without scrambling for extra cashiers.”* *— Front-End Supervisor, AFS Store*     ## 2. Labor Optimization & Cost Savings **![AdobeStock_1416552652](https://blog.dumac.com/hs-fs/hubfs/AdobeStock_1416552652.jpeg?width=460&height=307&name=AdobeStock_1416552652.jpeg)** ### **Before:** Traditional setups required fixed staffing patterns. Limited flexibility led to inefficiencies and constrained labor allocation. ### **After ****rPivot****:** Employees could monitor multiple SCO lanes with minimal intervention, freeing up time for other competing priorities. - Supported leaner staffing without hurting throughput - Enabled redeployment of team members to service, stocking, or customer support roles - Lower operating costs compared to third-party SCO systems “Because rPivot leverages existing lane hardware, it can be installed in virtually any cabinet or configuration—and at roughly one-quarter the cost of other vendor SCO systems.” *— Cameron Bradford, Director of Retail Technology, AFS*     ## 3. Customer Experience & Speed ### **Before:** Long lines and rigid checkout flow led to frustration for customers with small baskets or quick trips. ### **After ****rPivot****:** Customers could self-checkout quickly when they preferred, while full-service remained available for those who wanted it. - Increased customer satisfaction and convenience - Maintained a familiar, consistent interface across checkout types - Reduced congestion during busy periods *“Rushes feel more controlled now. We’re not seeing long lines build up the same way, especially with small basket shoppers going through self-check.”* *— Front-End Supervisor, AFS Store*     ## 4. Implementation & Ease of Use ### **Before:** Deploying traditional SCO systems meant steep learning curves and disruptive transitions for staff. ### **After rPivot:** Store teams picked it up quickly thanks to its similarity to existing RORC lanes. - Fast training and onboarding - Seamless tech adoption across stores - Intuitive for both staff and customers *“We see less confusion and residual questions on the rPivot technology compared to similar products. Additionally, there has been less follow-up support or training, indicating that the technology has been more reliable and easier for store teams to use and maintain.”* *— Colby Schroeder, Lead Technology Account Specialist, AFS*     ## 5. Oversight, Control & Reliability **![ChatGPT Image Feb 18, 2026, 09_42_51 AM](https://blog.dumac.com/hs-fs/hubfs/ChatGPT%20Image%20Feb%2018%2c%202026%2c%2009_42_51%20AM.png?width=411&height=274&name=ChatGPT%20Image%20Feb%2018%2c%202026%2c%2009_42_51%20AM.png)** ### **Before:** Managers had limited visibility into self-checkout lanes and had to rely on floor presence to address issues. ### **After rPivot:** The mobile management app allowed store leaders to remotely monitor and support all SCO lanes in real time. > “Staff appreciate not having to manually label aisles, reducing workload for both the market and inventory teams.” - Handled age checks, voids, and other alerts from one interface - Reduced time spent troubleshooting at the lane - Improved consistency across all checkout operations *“The mobile tablet oversight is a consistent highlight—supervisors can see what’s happening across lanes, respond faster, and avoid getting pulled into constant interruptions at a traditional podium.”* *— Front-End Supervisor, Lee’s Marketplace*     ## Final Takeaway With rPivot, AFS stores gained a more flexible, efficient, and user-friendly front-end checkout environment. By pairing self-service capabilities with their trusted RORC infrastructure, these stores modernized without compromising service and created a scalable model for the future of grocery retail. ## Ready to pivot your checkout strategy? Contact DUMAC today to take the first step towards smarter, flexible lanes.   ### Solutions #### By Industry - [Convenience Store](https://www.dumac.com/pos-solutions-for-convenience-stores?hsLang=en) - [Grocery/Supermarket](https://www.dumac.com/pos-solutions-for-grocery-stores?hsLang=en) -     ### Products #### Software - [RORC](https://rorc.dumac.com) - [PumpVision](https://www.dumac.com/pump-vision) ### Company - [About](https://www.dumac.com/about-us?hsLang=en) - [Careers](https://www.dumac.com/careers) - [Contact](https://www.dumac.com/contact-us?hsLang=en) - [Privacy Policy](https://www.dumac.com/privacy-policy-terms-of-use?hsLang=en) ### Contact ****Sales & Support:** 315-463-1010 ****Corporate Headquarters:** 315-463-1010 121 Metropolitan Park Dr Liverpool, NY 13088 ### Connect [**](https://www.linkedin.com/company/dumac-business-systems-inc-/) [**](https://www.facebook.com/DUMAC-Business-Systems-Inc-262308821645/) [**](https://twitter.com/DUMAC_Tech) [**](https://www.youtube.com/user/DUMACVideo?safe=active) ©2026 DUMAC Business Systems, Inc. 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