Caledonia Marketplace Installs Self-Checkout

Located in beautiful Caledonia, NY - just southwest of Rochester, Caledonia Marketplace proudly
serves the area with an "old fashion" hometown market feel with amazing service, offering a wide range of high-quality products. Caledonia Marketplace is known for fresh Meat Cut In-Store Daily, Cake Decorating for All Occasions, fresh-made Italian Sausage, and catering options including special pricing available for large orders.

Fast, easy and convenient — were some of the early shopper reviews of the store's self-checkout transformation.

Todd Irwin, store owner, decided to remove (only) one traditional lane near and in front of the store's service desk. A two Self-Checkout pod fit in the same space as the single traditional lane, capitalizing on the space and more than doubling the transactional capacity of the traditional lane.  "That way, if a customer needs assistance with a transaction or service, the associate at customer service can step in immediately to help," Todd indicated. "The self-checkouts are both cash and card and have already helped reduce checkout congestion during peak hours." 

"This also addresses the misconception that self-service checkout options remove the 'customer service' aspect retailers pride themselves on offering versus large chain stores," explained Tyler Monnat, senior account manager for DUMAC. "This helps the store leverage their most important asset - their team members - to assist customers in a more focused capacity." 

The store also opted for the NCR SelfServ™ Checkout Remote Attendant - or Mobile RAP. The Mobile RAP application provides a user interface that can run on android mobile devices through a wireless connection. Mobile RAP allows employees to easily and remotely assist customers quickly, as needed and no matter the intervention type including lane monitoring or typical interventions such as key in a product code or void an item.