Bartlett’s Farm, a year-round market in Nantucket, partnered with DUMAC to implement Electronic Shelf Labels (ESLs) across several departments in their store. Bartlett’s Farm was among the first ESL implementations, and the results speak for themselves. Bartlett’s saw immediate benefits in operational efficiency, product accuracy, and store presentation. All without disrupting the customer experience.
Bartlett’s team spent significant time each week scanning, printing, and placing manual price tags. It was a repetitive, time-consuming process that diverted attention from other competing priorities.
ESLs removed hours of repetitive manual tagging, simplifying operations and allowing staff to focus on higher-value, customer-facing work.
“Staff spend significantly less time scanning, printing, and moving tags. The app makes adjustments quick and convenient.”
Traditional printed tags often went missing, fell off shelves, or looked inconsistent, hurting store presentation and occasionally causing confusion.
ESLs stayed securely in place, provided consistent shelf labeling, and reduced customer confusion by making pricing clearer and more reliable.
“They blend seamlessly into the shelves, enhancing the experience without disruption.”
Promotional rollouts and price changes were labor-intensive and prone to tagging delays or mismatches between signage and register pricing.
Real-time updates drastically improved speed, accuracy, and execution of pricing strategies.
“Price changes are much more efficient, leading to real cost savings.”
Manual tagging required large volumes of paper materials, which ran counter to Bartlett’s long-term sustainability values.
The transition significantly reduced paper usage and reinforced the store’s commitment to eco-conscious operations.
“We appreciate using less paper and contributing to environmental sustainability.”
Manual labeling added stress, especially for seasonal employees who had to be trained quickly on repetitive, tedious, low-impact tasks.
ESLs removed a major burden, reduced repetitive tasks, and made onboarding faster and easier for both seasonal and year-round staff.
“Staff appreciate not having to manually label aisles, reducing workload for both the market and inventory teams.”
ESLs delivered exactly what Bartlett’s needed: a modern, low-maintenance way to reduce costs, while improving store operations, aesthetics, and accuracy. The team has fully embraced the technology, and sees it as a smart, forward-looking investment.
“Overall, ESLs have been a great improvement, and I wish we had expanded their use further.”
Contact DUMAC today to take the first step towards smarter shelves.