DUMAC Blog

DUMAC + Instacart: Transforming Grocery Shopping with Caper Carts

Written by DUMAC | Jan 15, 2025 3:40:45 PM

Innovation drives success in today’s grocery landscape, where streamlined operations and exceptional customer experiences set businesses apart. That’s why we’re thrilled to announce our partnership with Instacart to bring their cutting-edge Caper Carts to independent grocers. These AI-powered smart carts are transforming the shopping experience—and we’ve already seen them in action at Geissler’s Supermarkets.

Click here for the full press release.

A Success Story: Geissler’s Supermarkets

Geissler’s, a seven-store chain in Connecticut and Massachusetts, recently implemented Caper Carts with our help. By replacing a majority of their traditional shopping carts, Geissler’s achieved remarkable results. Customers can now bag items as they shop, pay directly through the cart, and receive personalized promotions tailored to their shopping habits through their loyalty accounts. These promotions are displayed on the Caper Cart screen when the shopper is close to the promoted product deal specifically chosen for them based on past purchases or other cart items. This streamlined experience has not only reduced checkout lines but also allowed store associates to focus more on customer support.

President and CEO Bob Rybick praised the carts for creating a more efficient, personalized, and engaging shopping experience, which has driven larger basket sizes and encouraged repeat customers.

What Are Caper Carts?

Caper Carts are smart shopping carts equipped with AI and computer vision technology to automatically identify items as they’re placed in the cart. But that’s just the beginning. They also:

  • Enable seamless checkout: Customers can skip the line and pay directly at the cart.

  • Boost engagement: Built-in screens display tailored promotions, item locations, and budget tracking.

  • Enhance productivity: Store staff spend less time managing checkout lanes and more time assisting shoppers.

  • Encourage loyalty: Personalized deals and recommendations foster stronger customer connections.

Benefits for Independent Grocers

  1. Increase Profits: Larger basket sizes and repeat visits translate to higher revenue.

  2. Streamline Processes: Eliminate long lines and operational bottlenecks.

  3. Improve Customer Experience: Shoppers enjoy a faster, more personalized journey through the store.

  4. Stay Competitive: Offer the cutting-edge technology customers expect in a modern retail environment.

Why Partner with Us?

As an authorized provider, DUMAC specializes in implementing, maintaining, and supporting Instacart’s Caper Carts for independent grocers. Our proven success at Geissler’s demonstrates how these carts can revolutionize operations and deliver measurable results. Whether you’re looking to enhance efficiency, boost customer satisfaction, or stay ahead of the competition, we’re here to help you make it happen.

Ready to Transform Your Store?

Discover how Caper Carts can elevate your business and create unforgettable shopping experiences for your customers. Contact us today to schedule a demo or consultation and explore how you can bring this cutting-edge technology to your store. Contact us today to learn more about implementation and get started!