---
title: DUMAC Business Systems, Inc. Announces Rebrand
description: DUMAC unveiled a comprehensive rebrand to reflect the company’s partner-focused vision and approach to providing innovative commerce solutions.
image: https://blog.dumac.com/hubfs/dumac-blog-rebrand.gif
---

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![DUMAC Business Systems, Inc. Announces Rebrand](https://blog.dumac.com/hubfs/dumac-blog-rebrand.gif)

# DUMAC Business Systems, Inc. Announces Rebrand

Posted by Regina Crupe on Jun 11, 2020 8:45:16 PM

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**EAST SYRACUSE, New York – March 5, 2020** – DUMAC Business Systems, Inc., a leading provider of point-of-sale systems to the grocery, quick service, and convenience store industries, today unveiled a comprehensive rebrand to reflect the company’s partner-focused vision and approach to providing innovative commerce solutions.

The evolution of the new brand architecture builds on DUMAC’s 68-year name recognition and includes a new logo, positioning, website, and company brand assets.

[**Learn more about the rebrand here.**](https://www.dumac.com/rebranding-announcement)

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